The Vault
Powerade
Film, Social
For the Paris 2024 Olympics, we released “The Vault” an emotional film that follows Simone Biles’ comeback journey to the mat after withdrawing from the Tokyo Olympics. We interviewed Simone to string together new and existing soundbites to tell the story in Simone’s own words.
“One moment you’re on top of the world and the next you find yourself gasping for air. I had to relearn to trust myself.”
100% postitive sentiment
#1 social post on @powerade
125M+ earned media impressions
Credits
Client: Powerade, The Coca-Cola Company
Agency: Ogilvy
Director: Kim Gehrig
Editor: Tom Lindsay
VFX: Blacksmith
Music/Sound: Soundtree
Photographer: Sage East
Executive Creative Director: Guillermo Vega
Creative Director, Copy: Andre Santa Cruz
Creative Director, Art: Caio Batista
Senior Copywriter: Alexa Padron
Senior Art Director: Anika Grube
Executive Producer: Bronwen Lonsdale
Awards