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It Matters Where You Stay

HILTON

 

It Matters Where You Stay

Hilton

Film, Social, Outdoor

While the rest of the hotel category talks about the allure of travel destinations, we decided to stand “For The Stay” in Hilton’s first-ever global brand platform. Through wit and silly scenarios, we’re proving to the world that “It (truly) Matters Where You Stay.” 

Film

Social

OOH

 

Credits

Client: Hilton

Agency: TBWA\Chiat\Day NY

CCO: Amy Ferguson

Director: Matt Aselton

Executive Creative Director: John Parker

Creative Director: Marco Martins

Associate Creative Director: Trevor Hickey

Associate Creative Director: Miguel Mayen

Copywriter: Alexa Padron

Art Director: Anika Grube

Awards

Best Rebrand, AdAge Creativity Awards