Padron

Padron. Alexa Padron.

Most writers dream of writing the next great American novel. Meanwhile, I get a thrill from six-second stories and skipped commercials. As a kid, my dad used to save commercials for me to watch — still does. So, yes, I’m a copywriter but I’m also:

  • a visual storyteller

  • a wannabe gardener

  • a Floridian who hikes

  • a mediocre guitar player

  • a former geography team captain

  • a MasterClass culinary student

  • an essay editor by night

  • an advocate for women and inclusion

and, thankfully, a whole lot of other things.

You can reach me at alexampadron@gmail.com to chat about climate change over a beer.

Currently disrupting at TBWA\Chiat\Day New York.

 

Experience

Copywriter

TBWA\Chiat\Day New York

Copywriter. Just a copywriter.

Associate Copywriter

TBWA\Chiat\Day New York

The ol’ intern to full-time love story

Jr. Creative Resident

TBWA\Chiat\Day New York

Obsessed over character counts for Super Bowl Sunday tweets

Freelance Copywriter

Virgin Voyages

Dreamt about Caribbean getaways while writing for a cruise line’s app

Copywriting Intern

Havas

Created a campaign for something that really mattered

Copywriting Fellow

Swift

Grew through rounds of constructive feedback and mentorship

Copywriting Intern | MAIP Fellow

GTB

Discovered a love for Ford trucks and script writing

Education

Bachelor of Science in Advertising

Bachelor of Science in Business Administration, Marketing

University of Florida, 2020

Study Abroad in Dublin, Ireland

Griffith College, summer 2017

D&AD New Blood Academy, 2020

r/Advertising School, 2020

Gordon Ramsay MasterClass, quarantine 2020

 

Extras

Gold ANDY - Idea, 2021

Gold ANDY - Craft, 2021

One Show Silver Pencil - Social Media Active Engagement / Call to Action, 2021

One Show Merit - Social Media Stunts & Activations, 2021

One Show Merit - Interactive & Online Branded Games, 2021

One Show Merit - Experiential & Immersive Competitions, 2021

One Show Merit - Branded Entertainment Games, 2021

ADC Bronze - Interactive Social Media, 2021

Cannes Shortlist - Brand Experience & Activation, 2021

Cannes Shortlist - Brand Experience & Activation, 2021

Cannes Shortlist - Direct Social Behavior, 2021

One Show Shortlist - Innovation in Direct Marketing, 2021

One Show Shortlist - Creative Effectiveness, 2021

One Show Shortlist - Social Post Series, 2021

One Show Shortlist - Mobile Gaming, 2021

Webby Awards Honoree, 2021

D&AD New Blood Wood Pencil, 2020

Gold Student ADDY - Integrated Campaign, 2020

Gold Student ADDY - Television Advertising, 2020

Gold Student ADDY - Social Media Campaign, 2020

Young Shits Award Winner, 2020

Crowdiate Product Innovation 2nd Place, 2020

ANDYs Mentorship Program, 2021

Most Promising Multicultural Student, 2020

MAIP Fellow, 2019


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