Copywriter

Padron

 

Padron. Alexa Padron.

I love a good challenge — even the ones I haven’t conquered…yet.

Challenges I’ve yet to conquer

  • Going to 60 yoga classes in 60 days for a free pair of socks

  • Reading all 496 pages of Cien Años de Soledad before it’s due at the library

  • Getting my senior rescue dog to sit on command

Challenges I’ve conquered

  • Making marketing execs shed a tear (in a good way!)

  • Getting people to watch a 10-minute TikTok and lots of other silly ads

  • Planning multiple 15+ person group trips and 30+ person dinner parties

Have a challenge for me? Triple dog dare me at alexampadron@gmail.com.

 

Education

Bachelor of Science in Advertising

Bachelor of Science in Business Administration, Marketing

University of Florida, 2020

Experience

Senior Copywriter

Ogilvy

2023-NOW

Clients: The Coca-Cola Company (Fanta, Powerade, Coca-Cola Trademark, Diet Coke)

Copywriter

TBWA\Chiat\Day New York

2022-2023

Clients: Hilton, Papa Johns


Associate Copywriter

TBWA\Chiat\Day New York

2020-2022

Clients: Mountain Dew, Facebook Portal (Meta), Travelers Insurance, Schwarzkopf

Freelance Copywriter

Virgin Voyages

2020

Copywriting Intern

Havas

2020

Client: Love Has No Labels

Copywriting Intern | MAIP Fellow

GTB

2019

Client: Ford

 

Need all the details?

Extras

Cannes

Powerade The Vault, 2024
Silver Lion - Film, Social Behavior and Cultural Insight

D&AD

Hilton 10 Minute TikTok, 2023
Wood Pencil - Media, Use of Talent 

The One Show

Hilton 10 Minute TikTok, 2023
Silver Pencil - Social Media, Single Post 
Silver Pencil - Influencer Marketing, Single Channel  
Merit -  Social Video, Over 15 seconds

Mountain Dew Major Millions, 2021
Silver Pencil - Social Media, Active Engagement/Call to Action 
Merit - Social Media Stunts & Activations  
Merit -  Interactive & Online Branded Games
Merit  - Experiential & Immersive Competitions

ADC

Hilton 10 Minute TikTok, 2023
Silver Cube  - Interactive, Social Media Campaign 
Bronze Cube - Interactive, Online Video 

Mountain Dew Major Millions, 2021
Bronze Cube - Interactive Social Media

Webbys

Mountain Dew Major Millions, 2021
Honoree - Advertising, Real-Time Response

Clios

Powerade The Vault, 2024
Gold - Film Craft, Direction
Silver - Film Craft

Powerade Mind Zone, 2024
Silver Clio - Digital/Mobile, Immersive/New Realities 

London International Awards

The Vault, 2024
Silver - TV & Cinema
Bronze - Online Film 
Bronze - Production & Post-Production, Editing

ANDYs

Mountain Dew Major Millions
Gold ANDY, Idea
Gold ANDY, Craft

AdAge

It Matters Where You Stay, 2023
Best Rebrand - Winner

AICP

Hilton 10 Minute TikTok, 2023
Next Award, Social
Next Award, Influencer

Industry Recognition

2022 ADCOLOR Future

2022 LIA Liaisons Program

2021 ANDYs Mentorship Program

Student Recognition

D&AD New Blood Wood Pencil

Gold Student ADDY - Integrated Campaign

Gold Student ADDY - Television Advertising

Gold Student ADDY - Social Media Campaign

Young Shits Award Winner

Crowdiate Product Innovation 2nd Place

Most Promising Multicultural Student, 2020

MAIP Fellow, 2019