Padron. Alexa Padron.
Most writers dream of writing the next great American novel. Meanwhile, I get a thrill from crafting skipped commercials and travel guides. As a kid, my dad used to save commercials for me to watch — still does. So, yes, I’m a copywriter but I’m also:
a visual storyteller
a Floridian who hikes
a type-a Latina
a mediocre guitar player
a former geography team captain
an advocate for diversity and inclusion
and, thankfully, a whole lot of other things.
You can reach me at alexampadron@gmail.com to help you plan your next vacation or global campaign.
Education
Bachelor of Science in Advertising
Bachelor of Science in Business Administration, Marketing
University of Florida, 2020
Experience
Senior Copywriter
Ogilvy
2023-NOW
Clients: The Coca-Cola Company (Fanta, Powerade, Coca-Cola Trademark, Diet Coke)
Copywriter
TBWA\Chiat\Day New York
2022-2023
Clients: Hilton, Papa Johns
Associate Copywriter
TBWA\Chiat\Day New York
2020-2022
Clients: Mountain Dew, Facebook Portal (Meta), Travelers Insurance, Schwarzkopf
Freelance Copywriter
2020
Virgin Voyages
Copywriting Intern
2020
Havas
Client: Love Has No Labels (Pro-Bono)
Copywriting Intern | MAIP Fellow
2019
GTB
Client: Ford
Need all the details?
Extras
Cannes
Powerade The Vault, 2024
Silver Lion - Film, Social Behavior and Cultural Insight
D&AD
Hilton 10 Minute TikTok, 2023
Wood Pencil - Media, Use of Talent
The One Show
Hilton 10 Minute TikTok, 2023
Silver Pencil - Social Media, Single Post
Silver Pencil - Influencer Marketing, Single Channel
Merit - Social Video, Over 15 seconds
Mountain Dew Major Millions, 2021
Silver Pencil - Social Media, Active Engagement/Call to Action
Merit - Social Media Stunts & Activations
Merit - Interactive & Online Branded Games
Merit - Experiential & Immersive Competitions
ADC
Hilton 10 Minute TikTok, 2023
Silver Cube - Interactive, Social Media Campaign
Bronze Cube - Interactive, Online Video
Mountain Dew Major Millions, 2021
Bronze Cube - Interactive Social Media
Webbys
Mountain Dew Major Millions, 2021
Honoree - Advertising, Real-Time Response
Clios
Powerade The Vault, 2024
Gold - Film Craft, Direction
Silver - Film Craft
Powerade Mind Zone, 2024
Silver Clio - Digital/Mobile, Immersive/New Realities
London International Awards
The Vault, 2024
Silver - TV & Cinema
Bronze - Online Film
Bronze - Production & Post-Production, Editing
ANDYs
Mountain Dew Major Millions
Gold ANDY, Idea
Gold ANDY, Craft
AdAge
It Matters Where You Stay, 2023
Best Rebrand - Winner
AICP
Hilton 10 Minute TikTok, 2023
Next Award, Social
Next Award, Influencer
Industry Recognition
2022 ADCOLOR Future
2022 LIA Liaisons Program
2021 ANDYs Mentorship Program
Student Recognition