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#DoritosPapadiaWasMyIdea

Papa Johns x Doritos

 

#DoritosPapadiaWasMyIdea

Papa Johns x Doritos

Film, Social, Influencer, Guerrilla

Papa Johns and Doritos teamed up to create the Doritos Cool Ranch Papadia, an idea so good that everyone wants to take credit for it. 

TV

Influencers

From Kris Jenner to Travis Kelce, we tapped into pop culture influencers across the internet to claim that the Doritos Cool Ranch Papadia was their idea. Because who doesn’t love a little drama?

Guerrilla

We even wrote “Doritos Papadia Was My Idea” in the sky in Los Angeles over Griffith Park…talk about pie in the sky thinking.

 

Credits

Client: Papa Johns, Doritos

Agency: TBWA\Chiat\Day NY

Director: Mike Diva

Editor: Jonah Oskow

CCO: Amy Ferguson

Creative Director, Copy: Jexy Holman

Creative Director, Art: Nuno Teixeira

Copywriters: Alexa Padron, Olivia Gormley

Art Directors: Anika Grube, Mike Gaines

Executive Producer: Kristen Cooler

Senior Producer: Sarah Haroldson

Awards

AdAge Awards Finalist for Best Product Launch