Summon What You Wanta

Fanta x Beetlejuice Beetlejuice

Experiential, Digital, Film, OOH, Gaming

Like Coca-Cola is to Christmas, Fanta wanted to be the drink for Gen Z during Halloween. So, we partnered with Warner Bros. for the launch of Beetlejuice Beetlejuice, the highly anticipated Tim Burton sequel, to launch a limited-edition Beetlejuice Fanta flavor. We challenged teens to “Summon What You Wanta” this Halloween with one-of-a-kind experiences from a haunted train experience in Madrid to the red carpet premiere in London.

YDRAY-FANTA_TRAILER_ES_Subtitulos (1).gif

The Afterlife Train

We created an escape room experience inspired by the subway in the Beetlejuice sequel. Each train car took riders further into the afterlife. To escape, riders needed to find clues, solve puzzles, and dodge jump scares. People could win a ticket to the experience or access the digital game by scanning a can of limited-edition Fanta.

7.9B impressions

+54% in Halloween limited-edition sales

4.2B PR reach

The IRL Experience

Influencers and passerby visited the IRL Afterlife Train experience in Madrid, Spain at the Museo del Ferrocarril, a train museum. We worked with the biggest influencers in the world like @ibaillanos (10+ million followers) and @yosoyplex (2.9 million) to hop aboard the train.

YDRAY-YDRAY-FANTA_MINISODE_3_GER_V2-MASTER (1).gif

Digital Experience: Escape the Afterlife Train Game

Anyone could step aboard the train virtually on the Coca-Cola app. The game, Escape the Afterlife Train, was an immersive 360-degree mobile experience that challenged players to find clues and solve puzzles, just like in the in-real-life experience.