10-Minute TikTok
Hilton
Social, Influencer, Long-form
TikTok users have an attention span of 28 seconds (3x longer than a goldfish! Wow!). To prove that “It Matters Where You Stay,” we challenged people to stay in a 10-minute TikTok, the longest video a brand had ever posted on the platform. And, guess what? People actually stayed with us for over 6 million minutes.
Creators
We partnered with seven creators from every corner of the internet from cooking to music to comedy to keep people hooked on the 10-minute TikTok. Each creator did their own post promoting the TikTok, driving more viewers to our channel.
35.7M views
6.5M minutes watched
+79k follower growth
The Full 10-Minute TikTok
Got 10 minutes to spare? Watch the full TikTok below.
Credits
Client: Hilton
Agency: TBWA\Chiat\Day NY
Director: David Ebert, Danielle Katvan
Editor: Jonah Oskow
VFX: Blacksmith
Music: Butter
CCO: Amy Ferguson
Executive Creative Directors: Gabe Cheung, John Parker
Creative Director, Art: Marco Martins
Copywriter: Alexa Padron
Art Director: Anika Grube
Executive Producer: Kristen Cooler
Senior Producer: Sarah Haroldson
Awards