Share Something Real

Facebook Portal

With its fancy camera movements, Facebook Portal shows your unfiltered, authentic self on every call. We launched its new global brand platform, “Share Something Real,” to position Portal as the device to have deeper, more meaningful conversations with the people you love.

Paid Social

For the holidays, we created seemingly endless looping videos that evoke the same feeling of getting lost in conversation on Portal. The ads ran on Instagram, TikTok, Facebook, and Pinterest. 

Influencer Activation

To launch #ShareSomethingReal, we partnered with arguably the fakest people on the internet: influencers.

Organic Social

We kicked off the new brand platform on Portal’s organic channels with a gif to show people all the ways they can #ShareSomethingReal on Portal.

Radio

For the launch of the new Portal Go, we created a radio spot that feels like an honest conversation between friends. (Because who needs another announcer shouting at them on Spotify?)